Enjoy this Marketing Action Packet which is filled with great material to enhance your lead generation. If you have any questions on how to deploy this quarters tactics, don't hesitate to contact us.
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MONTHLY LIVE COACHING WEBINAR
Manager/Recruiter Coaching Webinars (Click title to register now!)
PLEASE NOTE THAT WEBINAR TIMES ARE PST
July 27th, 9am - 10pm PST: Maximizing Your Powerful Agent Recruiting System
August 24th, 9am - 10pm PST: Interviewing the Experienced Agent: It's a two-step process
September 21st, 9am - 10pm PST: The Best PowerPoint Recruiting Presentation in the Country
*These webinars are exclusive to Recruiting Aspects users.
Agent Coaching Webinars (Click title to register now!)
PLEASE NOTE THAT WEBINAR TIMES ARE PST
July 27th, 11am - 12pm PST: Generating Major Leads Using Craig's List (Don't Miss This!)
August 24th, 11am - 12pm PST: 95% of All Buyers/Sellers Start On the Internet: Let's go get them!
September 21st, 11am - 12pm PST: Win 99% of All Listing Appointments and Get Priced Competitively
*These webinars are exclusive to Recruiting Aspects users.
MONTHLY LIVE AGENT COACHING INVITATIONS
The following invites are Monthly Agent Coaching Webinar invitations that are sponsored by you and emailed out to your targeted recruits and your own agents. Just re-type them into "My Campaigns" and let them fly every 30 days.
July Agent Coaching Webinar Invite: (Recommend email database July 15th)
Dear Agent,
Craig’s list is now one of the top sources buyers use to search for homes. You are invited to this informative webinar on how to generate leads using Craig’s list. As always we just want to be your next choice if you ever decide to make a move.
Click here to sign-up! It's on us! (Insert link to your site sign-up page)
August Agent Coaching Webinar Invite: (Recommend email database August 15th)
Dear Agent,
95%of all buyers begin their search on the internet. Don’t miss this webinar on how to go get them. No longer does waiting for them to visit your site works. Learn new strategies on generating valuable internet leads. As always we just want to be your next choice.
Click here to sign-up! It's on us! (Insert link to your site sign-up page)
September Agent Coaching Webinar Invite: (Recommend email database September 15th)
Dear Agent,
Learn the best listing presentation in the country. You will also receive the slides and the dialogue! Let Coach Rich Casto walk you through a listing system that insures sellers price their property competitively. As always we just want to be your next choice.
Click here to sign-up! It's on us! (Insert link to your site sign-up page)
MONTHLY PRE WEBINAR AGENT DIALOGUES
July Webinar
Hi _________ this is ______ just wanted to call and make sure you got invited to our webinar on how to generate leads using Craig’s List. As you know Craig’s list has become a great source of leads for the real estate industry. I just want to make sure you are getting your share! As you know we just want to be your next choice!
August Webinar
Hi_______ this is_____ just wanted to call and make sure you got invited to our webinar on new ways to generate leads on the internet. I can guarantee that you have never seen these strategies before and they work. You don’t want to miss this. As always we want just want to be your next choice.
September Webinar
Hi_____ this is ______ just wanted to call and make sure you got invited to our webinar on the listing presentation. You will receive a customizable presentation with dialogue! As always we just want to be your next choice.
MONTHLY TOP PRODUCER STRATEGY CAMPAIGN
The following are Monthly Top Producer Strategies to be emailed to your targeted recruits and your own agents. Just re-type them into "My Campaigns" and let them fly every 30 days.
July Strategy
Expectations: How they run your emotions and effect your business
Did you know the happiest agents in your office are the ones that know how to manage their own expectations? The definition of frustration/anger is the gap between what you expect and the actual experience. Notice I did not say your most productive agents know how to handle this. I said the happiest agents. I don’t know about you but I have seen some top producers on some serious emotional rollercoaster’s.
How can you start to manage your expectations? First, understand where they come from…that would be from you. Most of us think people can read our minds or think like us. The easiest way to solve this is to put other people first. The happiest people on the planet think of others before themselves. Second, stop worrying how everything is going to affect you. Try thinking about how it is going to affect others. Trust me you will have plenty of time to think about yourself.
One of the best strategies to manage expectations is to tell the truth and expect the same from others. Trust me, if you are not living a truthful life you are on that emotional rollercoaster. Did you know that 1 out of 5 people live a secret life? That must be very stressful.
The number one way to manage expectations in business is to have clarity and agreement in all your business discussions. “Mr. and Mrs. Seller could you please sign my market analysis? When my manager asks I need to show him you decided to price the home above the competition…not me. “ There is some clarity and agreement for you! Of course you should never take this listing in the first place….
I guess what I am trying to convey is move your ego aside, serve people and don’t sell them and above all try to be honest with yourself and others about who you truly are…
August Strategy
Technology: The major changes you should know
Did you blink? I know most agents and brokers have. Are you ready for this? Ninety-nine percent of all agent websites are obsolete. What is truly unfortunate is that ninety-eight percent of broker websites are also obsolete.
NAR tells us 95% of everyone looking to purchase a home start their search on the internet. This is the first time in prospecting history it has been so easy to find buyers and sellers.
Unfortunately brokers and agents don’t know how to find them or service them. Most brokerage firms are run by people who do not understand technology and the technology people they hire don’t understand real estate. This issue has led to some of the worst technology decisions at the broker level that have cost and are still costing some of the finest firms out there millions of dollars. There are some very LARGE firms out there that have technology based systems that went obsolete back in 2002…
I am embarrassed over the lack of leadership in these companies. But what really bothers me is their lack of concern on updating their agents on some of the best lead generating mousetraps that have been built. Simple reason for that…they don’t care to hear it.
I am going to list the following tech advances that are extremely inexpensive and generate hundreds of leads per month for agents that have discovered them on their own without broker help. If you have heard of them through your broker then you have a visionary leader. If not…well.
- Web 2.0 widget based websites (no need for a webmaster!)
- CRM with activity feed monitoring built in Web 2.0 technology.
- Webinar open houses capturing registrations in lead capture points
- CMA pipeline Websites
- CRM with drip/date campaigns for redirection to lead capture points
- Craig’s List/Facebook/LinkedIn/DataDepot strategies to drive prospects to event based lead capture points
- Mid-Level registration (This is actually been in place since 2001, but most firms don’t do it. Too bad really…number one source of internet real estate leads)
- CRM Whitelisting creating SPAM compliance.
If my list sounds techy or puzzles you it should not. These terms should be as common as MLS of CMA. The list above is not computer code they are proven real estate prospecting tools and strategies.
Pressure your broker or go to one that cares about these things. With 95% of all leads waiting for you to go get…quit wasting time on poor leadership. It’s your business, your family and your responsibility to keep up. Don’t be left behind.
September Strategy
The Truth about Blogging and Tweeting
Let me give you a simple business rule that real estate agents should understand: You can’t manage what you can’t measure. I have read countless articles and attended webinars promoting the use social networking, blogging and so on to generate business. I only have one response to that, ”hahahahahahah”…oh yea don’t let me forget “LOL” andJ. Geez….
No doubt that blogging (Because people with jobs and responsibilities have all the time in the world to read your blog) can generate recognition for you. But look at all the time spent blogging with no measurable in place? What does ROI mean? It means return on investment. How about replace “blog” with electronic newsletter? You can send it out from your 2.0 website or Constant Contact and get great feedback like who read it, who deleted it, who forwarded it and how many times! Can a blog give you this feedback? Plus you can deliver it in an email, not hoping people check out your blog. In the newsletter I can create links back to my site inviting them to “Equity Position” offers, maybe links to properties on your site that are well priced. This activity generates many leads and is measurable. Stack that up against a “blog”.
With an electronic newsletter I can upload purchased email addresses that are zip code specific into a CRM (client relationship manager) and instantly have thousands of people receive my newsletter. Of course you have to have a CRM that knows how to talk to mail servers and has whitelisting to keep you SPAM compliant. Don’t ask your broker or manager…their head will explode!
What is the moral of this article? Invest your precious time in what is measurable and generates a great ROI. Also, stay away from strategies taught by individuals that are not big producers and don’t understand our industry.